More than half of your customers read your emails on mobile devices. Are your campaigns optimized to engage on-the-go shoppers? If not, it's time for a new mobile strategy.
Our mobile marketing solutions enhance customer value by providing engaging messages that are equally effective on desktop, tablet or smartphone. This, in turn, boosts engagement, conversions and your bottom line. All of this can be done from our single, integrated digital marketing platform.
Mobile marketing is marketing on or with a mobile device, such as a cell phone. One definition comes from marketing professor Andreas Kaplan who defines mobile marketing as "any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device". Within this definition, Kaplan uses two variables, i.e. the degree of consumer knowledge and the trigger of communication, to differentiate between four types of mobile marketing applications: Strangers, Victims, Groupies, and Patrons.
Mobile marketing can also be defined as “the use of the mobile medium as a means of marketing communication”, the “distribution of any kind of promotional or advertising messages to customer through wireless networks”. More specific definition is the following: “using interactive wireless media to provide customers with time and location sensitive, personalized information that promotes goods, services and ideas, thereby generating value for all...